Marketing Manager Jobs in Boca Raton, FL
A Marketing Manager in the publishing industry is responsible for devising and implementing strategies to promote and sell books and other publications. They are in charge of managing public relations, advertising, sales, and overall branding strategies. Their goal is to increase visibility and market share in the target audience, making use of traditional and digital marketing tools. They should have a thorough understanding of the publishing process, market trends, and the tastes and interests of the readership. They are also responsible for managing budgets, deadlines, and marketing teams.
Those aspiring to be Marketing Managers in the publishing industry should have a bachelor's degree in marketing, business administration, or a related field, with a preference for those who have a Master's in Business Administration (MBA). Having certification in digital marketing or analytics is a plus. They should possess excellent communication, analytical, leadership, and creative skills. They should also be familiar with various marketing platforms and software. Prior to becoming a Marketing Manager, a person could have roles such as Marketing Coordinator, Public Relations Specialist, or Advertising Manager.
About the role The Field Marketing Manager for North America leads the planning and execution of regional marketing initiatives that support commercial priorities across the sales funnel, with a specific...
Work with the Senior Growth Marketing Manager to adapt corporate campaigns for your assigned verticals....
Demographic Data for Boca Raton, FL
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Salary for Marketing Manager Jobs in Boca Raton, FL
Highest Education Level
Marketing Managers in Boca Raton, FL offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Driving
- Competitive Analysis
- Customer Relationship Management
- Market Planning
- Market Research
- Product Marketing
- Integrated Marketing
- Demand Generation
- Event Marketing
- Segmentation
- Marketing Automation
- Brand Awareness
- Go-to-Market Strategy
- Multi-Channel Marketing
- HubSpot
- Product Positioning
- Go To Market
- Sales Enablement
- Lead Nurturing
- Pardot
- Healthcare Marketing
- Value Proposition Development
- Account-Based Marketing
- Journalism
- White Papers
- Content Marketing
- Storytelling
- Content Strategy
- Blogging
- Press Releases
- Content Writing
- Marketing Communications
- Marketing Strategies
- Marketing Campaigns
- Search Engine Optimization
- Strategic Marketing
- Email Marketing
- Content Development
- Social Media Strategy
- Adobe Creative Suite
- Branding
- Digital Marketing
- Media
- Business to Business Sales
- Public Relations
- Strategy Development
- Distribution
- Salesforce
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Budgets
- Multitasking
- Project Management
- Sales
- Research Skills
- Microsoft Excel
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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